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Post by arfanho7 on Feb 27, 2024 20:44:04 GMT -6
This paper examines political campaigns use of marketing activities using a unique and comprehensive data set that covers the past three US presidential elections. Among the findings a candidate s own advertising is more effective than outside or PAC advertising. Advertising and campaign appearances work more favorably towards Republican candidates. In contrast field operations are more effective for Democratic candidates primarily through get out the vote efforts. These insights together lay a foundation for more effective allocation of campaign resources in future presidential elections. Author Abstract We examine the effects of various political campaign activities on Indonesia Mobile Number List voter preferences in the domain of U.S. Presidential elections. data set that covers the three most recent elections with detailed records of voter preferences at the state week level over an election period. We include various types of the most frequently utilized marketing instruments two forms of advertising candidate s own and outside advertising and two forms of personal selling retail campaigning and field operations. Although effectiveness varies by instrument and party among the significant effects we find that a candidate s own advertising is more effective than outside advertising and that advertising and retail campaigning work more favorably towards Republican candidates. In contrast we find field operations to be more effective for Democratic candidates primarily through get out the vote efforts.
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